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Mass Media bubble bursts, leaving news publishers vulnerable
Newspaper companies in the United States have fallen farther and faster in the last seven years than anyone could have imagined.Since 2006, U.S. newspapers have seen nearly 30 consecutive quarters of...
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End of Mass Media Era means end of mass-media business model
Ask most people why newspapers have fallen so far in the last few years, and they’ll say, “The Internet.” And they’ll be right, in a simplistic sort of way.But let’s look closer. What’s really...
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News is no longer enough to support a geography-based media business model
More than seven years into a massive disruption of the newspaper business, most U.S. newspaper companies are driving hard toward solutions they hope will stop the revenue slide and stabilize the...
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Price hikes on content — and then what?
As more and more newspaper companies charge more and more for their content, it’s important to ask: How are they using the money?Charging more for content seems to be a strategy whose time has come. As...
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Disrupt the old advertising sales model with annual local contact
The local media industry is in desperate need of new business models. By now, after seven or eight years of brutal shrinkage in ad revenues — in the United States anyway — it’s painfully obvious.And...
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Desperately needed: more innovation on the audience side
Just how disrupted is the old newspaper business model — the model that’s centered on providing news to a geographic market?A lot more disrupted than many people in news media think.The local media...
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We are witnessing “the end of advertising as we’ve known it”
I was surprised to hear those words come out of my mouth recently, during a strategic discussion about where our company, Morris Communications, needs to be in three to five years.I heard myself say,...
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The big picture: Mass media era was the blink of an eye
In the midst of major change, we can only make the right moves if we properly understand what’s happening.Right now, we in the mass media are wrestling with the most massive change we’ve ever seen....
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5-year forecast begs the question: How fast can you invest to turn things...
When your industry is undergoing massive disruption, getting a glimpse of the future is priceless. The more you know about where things are going, the smarter you can be about what to do right now.For...
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Why the definition of news must change in the age of print + digital
Nothing is more deeply ingrained in the newspaper industry than the definition of news. It’s the foundation of what we do, the “product” we use to attract and serve consumer audiences, and the platform...
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Media disruption: bad for us, wonderful for humanity
Disruption of the mass media is a big subject. But here’s an even bigger one: the incredible amount of good this same disruption is bringing to humanity worldwide.So this time out, let’s forget about...
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How media companies can reclaim recruitment services market
Say the word “recruitment” and most newspaper executives groan. Over the last seven or eight years, it has shrunk to just a fraction of its former size, and it’s still slipping.At Morris Publishing...
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Media companies must engage mobile users with more than news
To someone who has only a hammer, everything looks like a nail. In the media industry, the hammer we have is news. And right now, the newest nail is mobile.With mobile usage exploding, our industry is...
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3 ways to reverse the industry’s biggest disruption: Loss of advertising...
About five years ago, on a weekend, Derek May — then publisher of the St. Augustine Record in Florida,United States — was doing what many publishers were doing at the time: trying to figure out the...
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Native advertising: What is it, and why now?
“I want my ad to go right here,” Jerry Coolman said. He pointed at the middle two columns at the top of the newspaper page – right in the middle of an article. He wanted his ad for lawn tractors to hit...
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Publishers, is your business model as ludicrous as a Scotch Tape Boutique?
If you’re old enough to remember Saturday Night Live in its glory days, maybe you remember the hilarious sketches set in “the Scotch Tape Boutique at the old mall.”The bit was centered on, and got its...
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After media disruption: Human behaviour in “The Age of Knowing Everything”
Let’s look beyond the waves of media disruption we’re experiencing these days. Let’s try to imagine the end state, when media disruption gets done.Wait ... will it ever get done? Yes, I think so — at...
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Core sales teams at media companies can’t sustain digital advertising future
What does the local media company of the future look like?At this point, the answer is pretty clear. There will be two kinds of media companies:Those that continue to focus on their traditional media...
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Thinking bigger than native advertising
One of the biggest challenges legacy media companies face today is learning to think big enough to meet the real, 21st-century needs of advertisers.There’s a lot of talk about native advertising right...
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How to change behaviour in your disrupted organisation
When a company or industry is beset by massive disruption – as the traditional media have been for more than a decade now – it creates two massive challenges:Figuring out how the business has to...
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